The Total Economic Impact™ of Terminus ABM
Forrester Consulting conducted a Total Economic Impact™ study and examined the potential ROI enterprises may achieve by using the Terminus ABM platform.
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Popular Resources
Welcome to the Terminus Resource Hub! Here you'll find helpful content designed to help your account-based marketing and go-to-market strategies. Navigate through the Hub by product features, personas, or types of resources.
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Terminus Product Overview
A two-minute and 15 second overview of the Terminus platform, how teams use it for account-based marketing, and how go-to-market teams will use it in the future.
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How To Survive In A Post-Cookie World
This eBook is educational for all marketers wondering what the future of digital advertising looks like sans cookies and why Terminus is poised to be the go-to partner in a cookie-less world.
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Infographic: A Timeline for Go-to-Market Success with ABM
Ready to start using an ABM platform but not quite sure what to expect in the first few months? This timeline infographic can help!
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Blueprint to Account-Based Marketing
ABM expert? ABM rookie? Somewhere in between? Whether you need a step-by-step guide to implementing ABM or just a source of inspiration, this Terminus Blueprint has you covered.
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Your Field Guide To Foraging Intent Data
A fun and consumable field guide showing best practices and pitfall warnings for the different types of intent data available today.
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WebPT’s Rock Star Fuels Their Content Engine Using Email Experiences
See how this rock star customer is leveraging Terminus Email to support his sales team and provide value to their target audiences.
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The Forrester New Wave™: ABM Platforms, Q2 2020
Forrester evaluated the emerging market for account-based marketing platforms and identified the most significant providers in the category. Terminus was named a leader!
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ABM Campaign Workbook
Worksheet, templates, campaign examples, full revenue funnel plays, and more. This ABM Campaign Workbook has it all and is the perfect starting point for inspiration and ideas.
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The Fundamentals of a Successful CMO Scorecard
Updated for the modern CMO to incorporate go-to-market and account-based marketing KPIs, here's a free CMO Scorecard template.
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How CRMNEXT Achieved 1900% ROI by Focusing on the Entire Customer Journey
✅ 1900% ROI from using Terminus ✅ a jump from 45% to 92% influenced sales pipeline ✅ 80% increase in close rate...the CRMNEXT team is on 🔥.
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How to Build a Business Case for ABM
Use this resource from Terminus as a helpful guide when pitching or considering a shift to account-based marketing.
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Infographic: The Account Based Marketing Full Revenue Funnel
ABM emphasizes quality over quantity, so it requires a new and different funnel. This infographic shows what that looks like (along with what to measure).
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How Caroo Created a Killer ABM Program in 60 Days
See how Caroo used Terminus to engage 85% of target accounts, identify 78 new contacts, and source 32 net new opportunities in the matter of 60 days!
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The Modern Guide to Outbound Sales & Marketing Ebook
The outbound selling world has changed since early 2020. Our newest resource has everything you need to navigate the new work-from-home, digital-first selling world.
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The 2020 Terminus September Issue
108 real customer examples of the most creative ad and banner designs in B2B's hottest marketing channels. Check out this interactive ebook!
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2020 State of ABM
With over 300 respondents representing a diverse set of industries, this year’s State of ABM Report represents a tectonic shift in marketing.
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Modern Marketer Tech Stack
Learn about every tool the modern marketer needs in their techstack, along with cost considerations and how to avoid the data dilemma.
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