Terminus Product Overview
A two-minute and 15 second overview of the Terminus platform, how teams use it for account-based marketing, and how go-to-market teams will use it in the future.
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Popular Resources
Welcome to the Terminus Resource Hub! Here you'll find helpful content designed to help your account-based marketing and go-to-market strategies. Navigate through the Hub by product features, personas, or types of resources.
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Blueprint to Account-Based Marketing
ABM expert? ABM rookie? Somewhere in between? Whether you need a step-by-step guide to implementing ABM or just a source of inspiration, this Terminus Blueprint has you covered.
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The Total Economic Impact™ of Terminus ABM
Forrester Consulting conducted a Total Economic Impact™ study and examined the potential ROI enterprises may achieve by using the Terminus ABM platform.
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The Forrester New Wave™: ABM Platforms, Q2 2020
Forrester evaluated the emerging market for account-based marketing platforms and identified the most significant providers in the category. Terminus was named a leader!
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The Fundamentals of a Successful CMO Scorecard
Updated for the modern CMO to incorporate go-to-market and account-based marketing KPIs, here's a free CMO Scorecard template.
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Infographic: A Timeline for Go-to-Market Success with ABM
Ready to start using an ABM platform but not quite sure what to expect in the first few months? This timeline infographic can help!
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The 2020 Terminus September Issue
108 real customer examples of the most creative ad and banner designs in B2B's hottest marketing channels. Check out this interactive ebook!
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How to Build a Business Case for ABM
Use this resource from Terminus as a helpful guide when pitching or considering a shift to account-based marketing.
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Your Field Guide To Foraging Intent Data
A fun and consumable field guide showing best practices and pitfall warnings for the different types of intent data available today.
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ABM Campaign Workbook
Worksheet, templates, campaign examples, full revenue funnel plays, and more. This ABM Campaign Workbook has it all and is the perfect starting point for inspiration and ideas.
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How ABM Could Have Helped Dunder Mifflin
Check out the fictional case study, laugh at their email signatures, or even chat with your favorite characters from The Office.
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Modern Marketer Tech Stack
Learn about every tool the modern marketer needs in their techstack, along with cost considerations and how to avoid the data dilemma.
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Infographic: The Account Based Marketing Full Revenue Funnel
ABM emphasizes quality over quantity, so it requires a new and different funnel. This infographic shows what that looks like (along with what to measure).
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Understanding Targeted Display Advertising for B2B
Everything you need to know about today's most effective ABM channels. This includes targeted display ads, retargeting, cookie-based targeting, IP-based targeting, and email signature banners.
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2020 State of ABM
With over 300 respondents representing a diverse set of industries, this year’s State of ABM Report represents a tectonic shift in marketing.
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