This report includes platform standards (such as fraud and reach), CTR/CPM/CPC benchmarks, data-led recommendations, and examples so you can achieve better ad performance through an ABM platform.
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Array took their top 250 targeted accounts and got to work. Not only did they influence $5.6M in revenue using Terminus Ads, they also increased the engagement of those accounts by 112%.
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In addition to the ABM Buyer's Guide, we also put together a companion checklist to help marketers create a thorough RFP—one that solves for their specific goals and challenges.
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A highlight reel of Terminus customers discussing account-based marketing use cases and how they use Terminus to create, accelerate, and close more pipeline.
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Industry leaders from The Trade Desk, Spotify, and Terminus discuss how you can better reach your target audiences through ConnectedTV and Audio advertising.
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AccessBefore you begin planning your first ABM campaign, you’ll need to assemble a core ABM team. Whether you’re ready to crawl, walk or run, we’re here to help arm your team with the right players.
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If you're convinced ABM is the right move for your organization and you need talking points to win your boss over, this blog is for you.
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B2B Marketing’s Top Campaign Trends + Examples to Inspire You to Think Bigger and Bolder About Every Channel
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✅ 1900% ROI from using Terminus ✅ a jump from 45% to 92% influenced sales pipeline ✅ 80% increase in close rate...the CRMNEXT team is on ?.
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Provide personalized advertising experiences that drive conversions with the right individuals at the right accounts.
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Convert more website visitors with Terminus Web Experiences. Targeted pop-ups, overlays, and embedded personalization allow you to personalize the buyer's experience.
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Measure what matters, and improve performance based on data with Terminus Measurement Studio.
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Terminus Chat creates a seamless experience, connecting your most important audiences directly to the most appropriate rep, all in a single click. Learn more in this video overview.
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Use every email sent by your employees as an opportunity to represent your brand well and promote the most relevant call-to-action. Meet your new favorite marketing channel: employee email.
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ABM expert? ABM rookie? Somewhere in between? Whether you need a step-by-step guide to implementing ABM or just a source of inspiration, this Terminus Blueprint has you covered.
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In this new eBook from Terminus, you’ll gain practical knowledge on how to define, scale, and build your account targeting processes in order to scale your ABM strategy.
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ABM doesn’t have to be scary to start–this guide will help you get started with one single campaign (with a very affordable budget), then eventually scale it all the way up to multi-channel success.
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Worksheet, templates, campaign examples, full revenue funnel plays, and more. This ABM Campaign Workbook has it all and is the perfect starting point for inspiration and ideas.
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Updated for the modern CMO to incorporate go-to-market and account-based marketing KPIs, here's a free CMO Scorecard template.
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See how Profisee uses Terminus for a multi-channel approach to ABM - from email banners, web personalization, LinkedIn, ads, and chat. They are connecting it all to create an incredible experience.
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