The 2021 State of Modern Marketing
The results are in and our State of Modern Marketing survey yielded some telling results about the future of marketing. From key findings to maturity trends, this report will inform your 2022 strategy
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Popular Resources
Welcome to the Terminus Resource Hub! Here you'll find helpful content designed to help your account-based marketing and go-to-market strategies. Navigate through the Hub by product features, personas, or types of resources.
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The Complete Guide to Account Targeting
In this new eBook from Terminus, you’ll gain practical knowledge on how to define, scale, and build your account targeting processes in order to scale your ABM strategy.
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Terminology: How an ABM Company Does ABM
See how Terminus planned and executed a multi-channel ABM campaign that generated $2.9M in revenue.
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Blueprint to Account-Based Marketing
ABM expert? ABM rookie? Somewhere in between? Whether you need a step-by-step guide to implementing ABM or just a source of inspiration, this Terminus Blueprint has you covered.
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Profisee Delivers Multi-Channel ABM Strategy With Terminus
See how Profisee uses Terminus for a multi-channel approach to ABM - from email banners, web personalization, LinkedIn, ads, and chat. They are connecting it all to create an incredible experience.
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Multi-Channel ABM Starter Pack
ABM doesn’t have to be scary to start–this guide will help you get started with one single campaign (with a very affordable budget), then eventually scale it all the way up to multi-channel success.
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B2B CDP 101: A Comprehensive Guide to Customer Data Platforms
Your new favorite CDP guide on how to organize your revenue team’s data, optimize campaigns, and operationalize customer insights.
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How Dow Jones Is Embracing ABM with Terminus
Hannah Kranich, Director of Demand Gen at Dow Jones, talks about how Terminus helped their sales team fully embrace ABM and better target their customers and boost their pipeline.
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The Fundamentals of a Successful CMO Scorecard
Updated for the modern CMO to incorporate go-to-market and account-based marketing KPIs, here's a free CMO Scorecard template.
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ABM Campaign Workbook
Worksheet, templates, campaign examples, full revenue funnel plays, and more. This ABM Campaign Workbook has it all and is the perfect starting point for inspiration and ideas.
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A Step-by-Step Guide for Creating a Multi-Channel ABM Strategy
We’re getting you ready for multi-channel lift-off with our new practical guide to multi-channel engagement.
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How to Create Red Carpet-Worthy Chat Experiences
A playbook on how to roll out the red carpet for each of your different types of website visitors (targeted sales accounts, anonymous accounts, customers, and content consumers) using Terminus Chat.
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Terminus Product Overview
A two-minute and 15 second overview of the Terminus platform, how teams use it for account-based marketing, and how go-to-market teams will use it in the future.
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Infographic: A Timeline for Go-to-Market Success with ABM
Ready to start using an ABM platform but not quite sure what to expect in the first few months? This timeline infographic can help!
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The Total Economic Impact™ of Terminus ABM
Forrester Consulting conducted a Total Economic Impact™ study and examined the potential ROI enterprises may achieve by using the Terminus ABM platform.
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Everything You Ever Wanted to Know About Terminus
This new interactive ebook dives deep into the Terminus story and why we’re so excited about the future. Think of it as the perfect introduction to everything Terminus!
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It’s Time to Stop Obsessing Over Leads: A Terminus Investigation
Terminus' own special detective looks to solve the most important case in marketing history: Is it time to stop obsessing over leads?
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Your Field Guide To Foraging Intent Data
A fun and consumable field guide showing best practices and pitfall warnings for the different types of intent data available today.
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How To Survive In A Post-Cookie World
This eBook is educational for all marketers wondering what the future of digital advertising looks like sans cookies and why Terminus is poised to be the go-to partner in a cookie-less world.
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WebPT’s Rock Star Fuels Their Content Engine Using Email Experiences
See how this rock star customer is leveraging Terminus Email to support his sales team and provide value to their target audiences.
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