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Edify Targets Financial Sector for Big ABM Wins

Edify has used Terminus, a rock-solid ICP, and specific segmentation to target credit unions within the financial sector for big wins. “We are able to target the right people at the right time and really provide them with the information that they need at the time they need to hear it,” says Edify’s Emmy Marinova. As a result, they have increased open opportunities at new speeds.