B2B CDP 101: A Comprehensive Guide to Customer Data Platforms
Your new favorite CDP guide on how to organize your revenue team’s data, optimize campaigns, and operationalize customer insights.
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Data
Terminus product features, go-to-market best practices, and account-based marketing tips related to data.
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The Forrester New WaveTM: B2B CDP, Q4 2021
A report by Forrester on the 14 CDP providers that matter most and how they stack up.
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Terminus Acquires Zylotech to Dramatically Improve B2B Data Accuracy
Terminus is now the only ABM platform with a standalone CDP (customer data platform) that is purpose-built for B2B.
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Terminus CDP Named a Leader Among Customer Data (CDP) Platforms
Report by independent research firms cites Terminus as “one of the few B2B-focused vendors offering a CDP and an ABM platform as complementary, standalone solutions”.
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Your Field Guide To Foraging Intent Data
A fun and consumable field guide showing best practices and pitfall warnings for the different types of intent data available today.
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The Power of First-Party Data: How to Leverage Marketo to Drive Conversational Marketing
Learn how you can strategically use the first-party you already have in Marketo with Terminus Chat to drive more conversions and pipeline.
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Terminus Feature Overview: Data Studio
Terminus connects your data to one central location so you can easily connect with your most important accounts.
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The Roof Episode 04: Your Data Is Useless
Great. You've got the data on your customers. Now...what are you going to do with it? TK is back on The Roof to talk about the importance of actionability of data, and how you can ensure you're takin
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How To Survive In A Post-Cookie World
This eBook is educational for all marketers wondering what the future of digital advertising looks like sans cookies and why Terminus is poised to be the go-to partner in a cookie-less world.
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How to Terminus: Account Intelligence Data in Salesforce
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What Is Buyer Intent Data? (and How Can I Operationalize It?)
Buyer intent data encompasses the signals which indicate a prospective customer is interested in buying. Read more in this overview.
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Terminus and Bombora Intent Data Overview
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The Ins and Outs of Intent
A conversation with Forrester VP and Research Director Steve Casey about why teams need to build a comprehensive intent data strategy that enables them to track the actions of their target accounts.
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Terminus ABM and G2 Intent Data Overview
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Intent Data: The Good, the Bad, and the Illegal
Let’s dive a little deeper into what you need to know before operationalizing intent data at your organization and ensure the health of your business.
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How to Terminus: Engagement Data on All Accounts
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Terminus Acquires GrowFlare to Give B2B Marketers the Data They’ve Been Missing
Terminus has acquired GrowFlare, a sales intelligence tool that puts an entirely new type of real-time data at marketers’ fingertips.
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Tim Kopp and Matt Belkin Talk GrowFlare Acquisition
Terminus CEO, Tim Kopp, dives deeper into the details of the GrowFlare acquisition with Matt Belkin and shares more about the future of the Terminus platform.
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30 Days to ROI with Intent- Fueled ABM with GTreasury
GTreasury was able to see who in their target audience was researching their solution and then target the decision makers at those accounts with relevant, personalized messaging.
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Townsend Security Increases Account Engagement 4x with Intent-Based ABM Program
In this ABM case study, Townsend Security shares how they achieved a 33% increase in sales and 4x account engagement with an intent-powered ABM program.
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