With the decline of third-party cookies and increasing privacy mandates, first-party data is quickly becoming a marketer’s new best friend. Learn the different elements of a first-party data strategy.
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With the decline of third-party cookies and increasing privacy mandates, first-party data is quickly becoming a marketer’s new best friend.
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Great. You've got the data on your customers. Now...what are you going to do with it? TK is back on The Roof to talk about the importance of actionability of data, and how you can ensure you're takin
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Creating a single source of truth for customer data and a 360-degree customer view is a complex undertaking. Buying a solution rather than building one streamlines the process.
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A fun and consumable field guide showing best practices and pitfall warnings for the different types of intent data available today.
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Learn how you can strategically use the first-party you already have in Marketo with Terminus Chat to drive more conversions and pipeline.
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Terminus connects your data to one central location so you can easily connect with your most important accounts.
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Buyer intent data encompasses the signals which indicate a prospective customer is interested in buying. Read more in this overview.
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Terminus is now the only ABM platform with a standalone CDP (customer data platform) that is purpose-built for B2B.
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A conversation with Forrester VP and Research Director Steve Casey about why teams need to build a comprehensive intent data strategy that enables them to track the actions of their target accounts.
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Let’s dive a little deeper into what you need to know before operationalizing intent data at your organization and ensure the health of your business.
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An interactive worksheet that allows marketers to examine the characteristics of their most successful customers and define their ideal customer profile (ICP).
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Terminus has acquired GrowFlare, a sales intelligence tool that puts an entirely new type of real-time data at marketers’ fingertips.
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Terminus CEO, Tim Kopp, dives deeper into the details of the GrowFlare acquisition with Matt Belkin and shares more about the future of the Terminus platform.
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GTreasury was able to see who in their target audience was researching their solution and then target the decision makers at those accounts with relevant, personalized messaging.
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In this ABM case study, Townsend Security shares how they achieved a 33% increase in sales and 4x account engagement with an intent-powered ABM program.
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