First-Party Data Is the Next (And Right) Move
With the decline of third-party cookies and increasing privacy mandates, first-party data is quickly becoming a marketer’s new best friend.
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Data
Terminus product features, go-to-market best practices, and account-based marketing tips related to data.
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B2B CDP 101: A Comprehensive Guide to Customer Data Platforms
Your new favorite CDP guide on how to organize your revenue team’s data, optimize campaigns, and operationalize customer insights.
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The Roof Episode 04: Your Data Is Useless
Great. You've got the data on your customers. Now...what are you going to do with it? TK is back on The Roof to talk about the importance of actionability of data, and how you can ensure you're takin
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The Forrester New WaveTM: B2B CDP, Q4 2021
A report by Forrester on the 14 CDP providers that matter most and how they stack up.
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Why You Should Buy, Not Build, a Customer Data Platform
Creating a single source of truth for customer data and a 360-degree customer view is a complex undertaking. Buying a solution rather than building one streamlines the process.
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How To Survive In A Post-Cookie World
This eBook is educational for all marketers wondering what the future of digital advertising looks like sans cookies and why Terminus is poised to be the go-to partner in a cookie-less world.
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Your Field Guide To Foraging Intent Data
A fun and consumable field guide showing best practices and pitfall warnings for the different types of intent data available today.
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The Power of First-Party Data: How to Leverage Marketo to Drive Conversational Marketing
Learn how you can strategically use the first-party you already have in Marketo with Terminus Chat to drive more conversions and pipeline.
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Terminus Feature Overview: Data Studio
Terminus connects your data to one central location so you can easily connect with your most important accounts.
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How to Terminus: Account Intelligence Data in Salesforce
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What Is Buyer Intent Data? (and How Can I Operationalize It?)
Buyer intent data encompasses the signals which indicate a prospective customer is interested in buying. Read more in this overview.
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Terminus and Bombora Intent Data Overview
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Terminus Acquires Zylotech to Dramatically Improve B2B Data Accuracy
Terminus is now the only ABM platform with a standalone CDP (customer data platform) that is purpose-built for B2B.
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The Ins and Outs of Intent
A conversation with Forrester VP and Research Director Steve Casey about why teams need to build a comprehensive intent data strategy that enables them to track the actions of their target accounts.
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Terminus ABM and G2 Intent Data Overview
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Intent Data: The Good, the Bad, and the Illegal
Let’s dive a little deeper into what you need to know before operationalizing intent data at your organization and ensure the health of your business.
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How to Terminus: Engagement Data on All Accounts
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Worksheet: Ideal Customer Profile
An interactive worksheet that allows marketers to examine the characteristics of their most successful customers and define their ideal customer profile (ICP).
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Terminus Acquires GrowFlare to Give B2B Marketers the Data They’ve Been Missing
Terminus has acquired GrowFlare, a sales intelligence tool that puts an entirely new type of real-time data at marketers’ fingertips.
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Tim Kopp and Matt Belkin Talk GrowFlare Acquisition
Terminus CEO, Tim Kopp, dives deeper into the details of the GrowFlare acquisition with Matt Belkin and shares more about the future of the Terminus platform.
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