Terminus Feature Overview: Measurement Studio
Measure what matters, and improve performance based on data with Terminus Measurement Studio.
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Measure what matters, and improve performance based on data with Terminus Measurement Studio.
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Hannah Kranich, Director of Demand Gen at Dow Jones, talks about how Terminus helped their sales team fully embrace ABM and better target their customers and boost their pipeline.
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ABM emphasizes quality over quantity, so it requires a new and different funnel. This infographic shows what that looks like (along with what to measure).
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ABM isn't just a marketing thing, it's an everyone thing. Owning a revenue number is also becoming an everyone thing. It's time for the CRO to consider ABM.
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Use this ABM framework to measure the impact of your digital advertising at every stage of an account's journey through the funnel — beyond just clicks.
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The Terminus Measurement Studio is a robust attribution and analytics suite that measures how your go-to-market teams generate revenue.
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The lead was king in 2005, but are we comfortable still using the “easiest way” we came up with more than a decade and a half ago? In 2021, ABM and pipeline is king.
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Forrester concluded that Terminus ABM has the following three-year financial impact. Improved account targeting helps focus efforts, improves meeting success and close rates, and drives new revenue.
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Show your board and c-suite the metrics they care about most with account-based marketing and efficient and effective revenue growth.
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Learn how to be a Terminus measurement guru with this easy to follow guide about how to measure your ABM programs weekly, monthly, and quarterly.
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Terminus customers can easily personalize & prioritize outreach to the most engaged accounts - and the secret is chili peppers ?.
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To make the final push towards profit and achieve best-in-class SaaS metrics, there’s one strategy we recommend: account-based marketing.
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Hear from VP & GM of Chat and Web, Justin McDonald, about Terminus' newest feature that's valuable for any stage of a team's revenue funnel.
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Learn about the most important metrics to measure and pay attention to for your full revenue funnel and ABM strategy.
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A post on the Terminus blog written by our good friends at SmartBug Media. Here are the KPIs that matter most to sales and marketing teams.
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The July 2020 Terminus product release is here and we're excited to announce the Terminus Engagement Hub! Learn more and check out the features here.
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