Infographic: The Account Based Marketing Full Revenue Funnel
ABM emphasizes quality over quantity, so it requires a new and different funnel. This infographic shows what that looks like (along with what to measure).
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Measurement
Terminus product features, go-to-market best practices, and account-based marketing tips for measuring success.
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ABM ROI Numbers for the CRO
ABM isn't just a marketing thing, it's an everyone thing. Owning a revenue number is also becoming an everyone thing. It's time for the CRO to consider ABM.
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How to Measure the Effectiveness of Account-Based Advertising
Use this ABM framework to measure the impact of your digital advertising at every stage of an account's journey through the funnel — beyond just clicks.
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Terminus Feature Overview: Measurement Studio
The Terminus Measurement Studio is a robust attribution and analytics suite that measures how your go-to-market teams generate revenue.
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Everything You Think You Know About Leads Is Wrong
The lead was king in 2005, but are we comfortable still using the “easiest way” we came up with more than a decade and a half ago? In 2021, ABM and pipeline is king.
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3 Strategies for Reporting ABM Effectiveness to Your Board and C-Suite
Show your board and c-suite the metrics they care about most with account-based marketing and efficient and effective revenue growth.
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How to Measure Your ABM Programs with Terminus on a Weekly, Monthly, and Quarterly Basis
Learn how to be a Terminus measurement guru with this easy to follow guide about how to measure your ABM programs weekly, monthly, and quarterly.
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Spice Up Your Response Rates with Chili-Based Engagement
Terminus customers can easily personalize & prioritize outreach to the most engaged accounts - and the secret is chili peppers 🌶.
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CAC, LTV, & ABM: How ABM Can Help You Improve Your SaaS Metrics
To make the final push towards profit and achieve best-in-class SaaS metrics, there’s one strategy we recommend: account-based marketing.
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Your New Favorite Terminus Feature: Account-Based Chat Analytics
Hear from VP & GM of Chat and Web, Justin McDonald, about Terminus' newest feature that's valuable for any stage of a team's revenue funnel.
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How to Terminus: Account Scorecard
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ABM KPIs for Your Leadership Team
Learn about the most important metrics to measure and pay attention to for your full revenue funnel and ABM strategy.
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How to Terminus: View-Through Ad Measurement
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4 SaaS KPIs That Marketing and Sales Should Both Pay Attention To
A post on the Terminus blog written by our good friends at SmartBug Media. Here are the KPIs that matter most to sales and marketing teams.
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How Pramata Translates ABM for Their Business
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July Release: Introducing the Terminus Engagement Hub
The July 2020 Terminus product release is here and we're excited to announce the Terminus Engagement Hub! Learn more and check out the features here.
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How to Terminus: Automated Account Prioritization
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ABM Integration Overview: Terminus + Pardot
An overview of the Pardot + Terminus integration and how teams can use it for their account-based marketing strategy.
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From Multi-Touch to Midas Touch: Introducing Terminus Revenue Attribution
The May 2020 Terminus Product Release features revenue attribution - a new feature that allows revenue teams to better understand what's working best.
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Pramata Lowers Customer Acquisition Cost by 60%
See how Pramata uses Terminus to reach decision-makers and accounts that weren't reachable before, lowering customer acquisition costs and accelerating deals.
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