Terminus Feature Overview: Measurement Studio
Measure what matters, and improve performance based on data with Terminus Measurement Studio.
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Measurement
Terminus product features, go-to-market best practices, and account-based marketing tips for measuring success.
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How Dow Jones Is Embracing ABM with Terminus
Hannah Kranich, Director of Demand Gen at Dow Jones, talks about how Terminus helped their sales team fully embrace ABM and better target their customers and boost their pipeline.
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Infographic: The Account Based Marketing Full Revenue Funnel
ABM emphasizes quality over quantity, so it requires a new and different funnel. This infographic shows what that looks like (along with what to measure).
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ABM ROI Numbers for the CRO
ABM isn't just a marketing thing, it's an everyone thing. Owning a revenue number is also becoming an everyone thing. It's time for the CRO to consider ABM.
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How to Measure the Effectiveness of Account-Based Advertising
Use this ABM framework to measure the impact of your digital advertising at every stage of an account's journey through the funnel — beyond just clicks.
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Terminus Feature Overview: Measurement Studio
The Terminus Measurement Studio is a robust attribution and analytics suite that measures how your go-to-market teams generate revenue.
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Everything You Think You Know About Leads Is Wrong
The lead was king in 2005, but are we comfortable still using the “easiest way” we came up with more than a decade and a half ago? In 2021, ABM and pipeline is king.
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3 Strategies for Reporting ABM Effectiveness to Your Board and C-Suite
Show your board and c-suite the metrics they care about most with account-based marketing and efficient and effective revenue growth.
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How to Measure Your ABM Programs with Terminus on a Weekly, Monthly, and Quarterly Basis
Learn how to be a Terminus measurement guru with this easy to follow guide about how to measure your ABM programs weekly, monthly, and quarterly.
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Spice Up Your Response Rates with Chili-Based Engagement
Terminus customers can easily personalize & prioritize outreach to the most engaged accounts - and the secret is chili peppers 🌶.
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CAC, LTV, & ABM: How ABM Can Help You Improve Your SaaS Metrics
To make the final push towards profit and achieve best-in-class SaaS metrics, there’s one strategy we recommend: account-based marketing.
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Your New Favorite Terminus Feature: Account-Based Chat Analytics
Hear from VP & GM of Chat and Web, Justin McDonald, about Terminus' newest feature that's valuable for any stage of a team's revenue funnel.
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How to Terminus: Account Scorecard
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ABM KPIs for Your Leadership Team
Learn about the most important metrics to measure and pay attention to for your full revenue funnel and ABM strategy.
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How to Terminus: View-Through Ad Measurement
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4 SaaS KPIs That Marketing and Sales Should Both Pay Attention To
A post on the Terminus blog written by our good friends at SmartBug Media. Here are the KPIs that matter most to sales and marketing teams.
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How Pramata Translates ABM for Their Business
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July Release: Introducing the Terminus Engagement Hub
The July 2020 Terminus product release is here and we're excited to announce the Terminus Engagement Hub! Learn more and check out the features here.
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How to Terminus: Automated Account Prioritization
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ABM Integration Overview: Terminus + Pardot
An overview of the Pardot + Terminus integration and how teams can use it for their account-based marketing strategy.
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