If ABM's at an inflection point, where to next? The way ahead according to Terminus CMO, Natalie Cunningham
There's a growing need to apply Account Based Marketing across the entire customer lifecycle. Here's why - and how!
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News & Press
A collection of Terminus press release, articles, news, and announcements that made the headlines.
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11 of the Best Account-Based Marketing Software Solutions for 2022
The editors at Solutions Review compiled a list of the top account-based marketing software solutions worth considering.
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How to Implement Effective Account-Based Marketing Strategies
The Sales Hacker podcast recently featured Auseh Britt, VP of Growth Marketing at Terminus, and how to implement an effective ABM strategy that creates and closes more pipeline.
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Terminus Launches Connected Account Experiences Program To Foster Engagement
Demand Gen Report featured Terminus and how it empowers users to work and buy from anywhere, driving ABM strategy with the data, tools and channels marketers can trust to reach the right buyers.
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Crunchbase Article: The 25 Sales Tools Your Team Should be Using Right Now
Terminus was mentioned as an account-based marketing technology sales teams should be using to boost profitability and productivity.
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Terminus Named a Leader Among Account-Based Marketing Platforms
Global research and advisory firm gives Terminus differentiated scores in engagement channels, personalization, and advertising criteria.
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Terminus Launches Connected Account Experiences to Transform the Buyer Journey
Identify more accounts with Terminus first party data, reach buyers with Terminus Advertising and activate GTM teams with Terminus Chat and Email Experiences.
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Account-Based Marketing: It's A Team Game
ABM involves an end-to-end revenue strategy combining marketing, sales and customer success teams who collaborate and focus their efforts on identifying best-fit accounts.
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Terminus Launches New Certification to Improve ABM Maturity
The free certification program enables marketers to obtain a deeper understanding of ABM principles, strategy and successful campaigns.
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How to Revolutionize Your ABM Strategy With Chatbots
Chatbots have a range of specific uses in account-based marketing (ABM). Great account-based chatbots have the ability to harness segmentation, audiences, intent signals, and personalization.
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ABM Perfectly Complements Sales and Marketing Strategies, Says Tim Kopp, CEO at Terminus
The alignment of ABM with marketing and sales is important because ABM flips the traditional approach towards generating leads while helping marketers develop a customized approach for every customer.
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Terminus Named a Leader in 2022 Gartner® Magic Quadrant™ for Account-Based Marketing (ABM) Platforms
Terminus recognized for completeness of vision and ability to execute in report by independent research firm.
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Terminus Featured on Forbes’ Annual List of America’s Best Startup Employers (#28)
Terminus was recently named one of America's best startup employers on Forbes’ annual list! We are number 28 out of 500 companies.
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Terminus Voted #6 on G2's List of Best Marketing Products for 2022
Top Marketing Product awards are earned by software products and companies that provide best-in-class customer service products and experiences for their customers.
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Why You Should Buy, Not Build, a Customer Data Platform
Creating a single source of truth for customer data and a 360-degree customer view is a complex undertaking. Buying a solution rather than building one streamlines the process.
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How Chatbots Can Enhance Your ABM Strategy
Terminus SVP of Conversational Marketing, Justin McDonald, was recently featured in B2B Marketing about how chatbots can help your ABM strategy.
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Terminus CDP Named a Leader Among Customer Data (CDP) Platforms
Report by independent research firms cites Terminus as “one of the few B2B-focused vendors offering a CDP and an ABM platform as complementary, standalone solutions”.
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Predictions Series 2022: Interview with Matt Belkin, COO and GM of Data at Terminus
AiThority recently interviewed COO and GM of Data at Terminus, Matt Belkin. Find Matt's thoughts, predictions, and insights in this article.
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Terminus Launches New Integration to Accelerate Account Targeting Across Partnership Channels
The Terminus + Crossbeam integration empowers marketers to close more deals by unlocking joint opportunities, launching cohesive ABM campaigns.
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Terminus Announces Acquisition Of Zylotech to Launch Terminus CDP
Account-based marketing (ABM) platform Terminus acquired B2B intelligence platform Zylotech to enhance the accuracy of its customer data.
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