…On the Heels of a Record Quarter
In spite of the myriad challenges that the world has confronted in 2020, Terminus has managed to grow at full tilt (more on that in a minute). From product enhancements, integrations, and record breaking customer growth, to an operations team that’s helped 200 employees thrive in a new work environment, one thing has remained consistent: our team is composed of some of the best and brightest out there.
In that spirit, I couldn’t be more excited to welcome seasoned marketing leader and luminary, Meagen Eisenberg, to Terminus’ board of directors. I’ve been lucky enough to work alongside Meagen for years and she’s the real deal when it comes to marketing vision, strategy, and driving growth. Her 20 plus years of experience developing marketing programs for some of the best brands in the game is a huge addition to Terminus as we rapidly scale. We are all thrilled to have someone of her caliber on board.
I sat down with Meagen earlier this week for a quick chat that I wanted to share with you all. In it, she shares her perspective on where marketing is going and how we can help young women grow into marketing rockstars.
Now let’s talk about that company growth! We just celebrated a record quarter, growing ARR 40% year-over-year, a 30% increase in impressions served by Terminus over the prior quarter, and several other milestones. I’ve been thrilled to welcome so many new customers to the Terminus family and see them doubling down on an targeted approach to marketing. More than ever, brands are increasingly interested in creating really tight segments—whether for new business acquisition or customer retention—and leveraging all of the channels Terminus provides to create immersive experiences across the entire customer journey.
This impressive growth has been underpinned by key executive team hires with the addition of Ed Frederici as chief technology officer and Bryan Wade as chief product officer. Adding these two to an already deep bench of leadership talent has helped us scale our product faster, including the launch of Terminus Engagement Hub and an ABM integration with Salesforce Pardot. This all sums up to us being named a leader in the The Forrester New Wave™: ABM Platforms, Q2 2020 report and, perhaps more importantly, validation from our customers that has secured our position as the #1 ABM platform on the market for the TENTH consecutive quarter.
I want to acknowledge the climate in which Terminus has achieved these tremendous feats. I’m proud of every member of Terminus Nation for being resilient and responsible, but we have so much more to do to make sure this team grows with compassion, diversity, and inclusion. We’ve been hard at work redoubling our efforts on D&I and social responsibility. I will soon be sharing more information on exactly what our commitments to these causes are and how we’re leading change in one of the most important periods of our lives.