The Roof S2: ADRs Belong On The Marketing Team

ADRs, SDRs, BDRs, why don't we ditch the weird acronyms and just call them all "front-line marketers"?

The Roof S2: Marketing Is Not Your Sherpa

The Roof S2: I Want YOU To Own Your Go-To-Market Strategy

I'm The Marketer Uploading The Roof Videos, and I approve this message 🇺🇸

The Roof S2: A CMO's First 30 Days

Come, take a seat in Master Daniel's dojo. He'll teach you how to apply the ways of the CMO, no matter what role you currently hold.

The Roof S2: The Fluffy Stuff

Teddy bears. Cotton candy. Marketing. All of the essential fluffy stuff.

The Roof S2: Here's How We're Aligning Our GTM Teams

Sydney's coat is so big because it's full of go-to-market secrets!

The Roof S2: "ABM Doesn't Work"

If we get 500 views of this video we'll buy TK some sunglasses so he doesn't have to squint into the sun next time.

The Roof S2: Toss Those Cookies

The irony of this episode title is that Jillian actually has an irrational fear of vomit. But the punny title was worth it.

The Roof S2: Your Next CRO Should Be A Marketer

The Roof is better with friends 💛 Lessonly's Kyle Lacy is joining us to talk marketing + revenue.

The Roof S2: News Flash–PR Isn't Just for News

Extra! Extra! Hot takes from Taylor, hot off the press!

The Roof S2: The Modern CRO

A sales leader on The Roof? Man, they really must be letting anyone up here this season.

Terminus Product Overview

A two-minute and 15 second overview of the Terminus platform, how teams use it for account-based marketing, and how go-to-market teams will use it in the future.

Get Out of The Dumpster with Terminus

Terminus Overview - Grow Your Business With Terminus ABM

The Roof Episode 01: ABM Was A Bad Name

Ok...Justin's ready to admit it: we regret calling it "account-based marketing". Yup, ABM was a bad name for a really good thing. Terminus VP of Marketing laments about his moniker regrets, and what h

Tim Kopp and Matt Belkin Talk GrowFlare Acquisition

Terminus CEO, Tim Kopp, dives deeper into the details of the GrowFlare acquisition with Matt Belkin and shares more about the future of the Terminus platform.

The Roof Episode 02: So...Where Are We With ABM?

Is ABM "a thing" yet? Or is it the norm? Are companies seeing results? Terminus CEO Tim Kopp (TK to us) breaks down the state of ABM, and what it really is at its core. TK broke it down for us, but

ABM Integration Overview: Terminus + Pardot

An overview of the Pardot + Terminus integration and how teams can use it for their account-based marketing strategy.

The Roof Episode 03: Ungate Your Content

We could all use a little distraction this week. Take a deep breath. For the next 2 minutes and 19 seconds, you're on The Roof. And hey, look! Brad's up here with you! He's talking all about why we'r